Real estate
IMPLEMENTATION STRATEGY
- Analysis of the brand’s positioning, technical constraints, competitive context, etc.
- Identification of the economic and financial model of the establishments.
- Definition of the type of premises, suitable locations and more generally the national implementation strategy.
DEVELOPMENT
Based on the defined specifications and thanks to our network as well as our perfect knowledge of the national territory, we look for locations which correspond to the implementation needs.
Once the location has been found, we will assist you with:
- The presentation of the property, through the analysis of the catchment area up to the signing.
- Presentations to city centre managers and local elected officials to convince them of the relevance of the project.
- Obtain the necessary authorizations.
NEGOTIATION WITH LANDLORDS
We support you in the negotiation of leases, at all levels (financial, legal and technical). In addition to the negotiation or renegotiation of the financial conditions of the lease, we can intervene in the technical negotiation:
- Analysis of the CPTA and the financial impacts for the brand.
- Analysis of “hidden” technical costs.
- Management of the “works” and administrative “authorizations” retro planning.
STORE PARK MANAGEMENT
- Support for renewal (study, recommendation, signature).
- Renegotiation of rental and financial conditions.
- Analysis of the existing fleet and support for network arbitration (division, transfer, transfer/extension, transfer).
DEVELOPMENT SERVICES TRAINING
Do you want your Development Department to acquire new skills and knowledge in commercial real estate?
Our Commercial Real Estate Experts can train your teams by supporting them on best practices.
SELECTION OF TAKER
- Support in the search, selection and recruitment of quality partners wishing to integrate shopping centers, city centers or retail parks.
- Recruitment of partners for the implementation of Pop-up stores.
MARKETING
- Analysis and audit of the merchandising plan and recommendation for possible restructuring.
- Analysis and audit of the rental grid.
- Marketing of boutiques, medium-sized stores and catering units on traditional leases but also precarious leases and pop-ups.
- Selection of buyers and support in negotiations with lessors (rent, levels, Capex, etc.).
- Assistance in validating the various financial points: obtaining financing by the partner, lifting the suspensive condition for obtaining a loan, obtaining the GAPD or bank guarantee.
- Help with the validation of various technical subjects (cost of the CPTA, cost of the facade).
- Optimization of signatures and reduction of rental risk.
TRAINING OF SALES TEAMS
- Our Commercial Real Estate Experts can train your teams by supporting them on best practices on subjects such as:
Optimizing your commercial proposals for brands. - Optimizing the Landlord/Brand/Franchisee relationship.
- Control of intermediate management balances.
Progressium Immobilier is, above all, a team of 7 experts in commercial real estate.
To best support you, we have:
- Adequate training (real estate expertise diploma from FNAIM, ESSEC or ICH).
- From successful experience (within a real estate department and development of national brands).
- From a strong field culture.
- Perfect knowledge of the territory and the commercial real estate market (including small and medium-sized towns, etc.).
- Significant expertise in city centers, shopping centers and outskirts (Retail Park).
Our support
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