Become a franchisor

**Future franchisor*? Network head?**

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*Le terme franchise est un terme générique, regroupant toutes les formes de commerce organisé : franchise, licence, concession, partenariat, coopérative…

3 main categories of network heads

Young shoots in networks

These are the “baby” brands with fewer than 10 locations that are launching

Rising stars in networks

Less than 50 locations and have very high development potential

Essential in networks

More than 50 locations and are already well structured and want to accelerate with partners

Some figures: (source: 20th Annual Franchise Survey according to the French Franchise Federation and Banque Populaire – 2024).

32% of French people would like to create their own business and among them 43% are considering doing so as a franchise
84% of franchisors have opened at least one franchise point of sale in the last 12 months
11 points of sale opened on average under franchise
Nearly 3 out of 4 brands are more than 15 years old

**Why become a franchisor*?**

*The term franchise is a generic term, covering all forms of organized commerce: franchise, license, concession, partnership, cooperative, etc.

Becoming a franchisor is an excellent opportunity for entrepreneurs who want to expand their brand while limiting risks and investments:

Rapid expansion of your brand
Reduction of costs and risks
Franchisee Motivation and Commitment
Building brand awareness
Access to a network of diverse talents
Support and continuing training
Company valuation

How much does it cost?

Our fees are the responsibility of the brand.

Our support

We support you in creating your toolbox through to the management and training of your first points of sale.

Franchise Project Framework

The right approach to launching a Franchise is to make a complete framework of the feasibility conditions of the project . Measure the strengths to rely on and the weaknesses to correct. Prepare an action plan with priorities and a schedule. Establish a provisional budget and estimate the necessary resources.

The objectives of this stage

Beyond verifying the feasibility of the franchise project, the framework allows:

Taking a picture of what exists: all the components of the concept, the know-how, the market context, the teams in place, are studied, i.e. more than 100 questions

Conduct the resulting SWOT analysis to identify strengths that can be built on and weaknesses that need to be addressed

Make a plan of priorities

Validate the decision to launch and assess the chances of success

Estimate the total project budget and return on investment and plan the necessary resources

Define an initial approach to the Franchise development strategy

Key questions in framing a franchise project (non-exhaustive list)

What is the concept to franchise?
What adaptations need to be made?
Is the know-how complete, identified, described?
What are the strengths of the concept to build on?
What weaknesses should be corrected before starting?
Is the concept duplicable and if so, in what network form?
What will the legal form be: franchise, license, concession, etc.?
What are the conditions for the success of the project?
What would be the market entry strategy?
What is the expected cost of launching a franchise?
What are the objectives of the project?

The creation or restructuring of a Franchise network

First of all, we define all the operating rules of your Franchise and we formalize the tools of the future franchisor (contract, manual, etc.). Then we launch the communication and recruitment of the first franchisees who will be the ambassadors of the network. Finally, we structure all the functions of development, animation, training, and management of the network.